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Q. Segmentation is the process of:

Q. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ……………….involves some one masquerading as someone else.

Q. What is the basic property of a service which makes it different from a product.

Q. The final stage in the consumer decision process model is

Q. Markets which are organized and regulated by statutory measure are

Q. When there is a large potential market for a product, the firm will adopt.

Q. The four elements; channels of distribution ,transportation, warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Which is not a level of brand loyality.

Q. SEM means………..