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Q. A firm identifies the target market, needs and wants of customers through

Q. Market where goods are transacted on the spot or immediately

Q. For a perishable products,channel has to be .

Q. ______ refers to collecting goods of the same type from various sources of supply.

Q. ______________ are the retailers who have no fixed place of business.

Q. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.

Q. Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.

Q. ______________ are generally food stores that are much smaller in size than supermarkets.

Q. ………………can be defined as convergence of branding, information dissemination and sales transactions all in one place.