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Q. The concept of marketing mix was developed by ‐‐‐‐‐‐.

Q. Marketing is important to

Q. Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The firm uses any existing brand to introduce in market a new product, the brand is classified as:

Q. In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.

Q. ‐‐‐‐‐‐ is referred to as segmentation.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or from whom products are purchased.

Q. Services are ………………

Q. ‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.

Q. Which one of the following is not a sales promotion tool: