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Q. Serving a small market not served by competitors is known as………….

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

Q. Sub-dividing of market into homogeneous sub-sections of customers is known as

Q. The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

Q. The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ______________ are generally food stores that are much smaller in size than supermarkets.

Q. Brands owned and developed by producers are known as

Q. Which of the following is not a services?

Q. Risk bearing is a function of…………