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Q. Marketing is a process of converting the potential customers into …………..

Q. ………………... is also called ambush marketing.

Q. The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

Q. Ending prices with 99p is called.

Q. Setting a price below that of the competition is called.

Q. Which of the following is central to any definition of marketing.

Q. The Branding strategy which uses a different brand name for each product is known as

Q. Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. FMCG stands for