πŸ“Š Marketing Management
Q. Encourage all stakeholders like customers, dealers, employees etc to send ideas to the idea manager and formally recognize the program to reward best new ideas is characteristic of which stage in the “New Product Development Process”.
  • (A) Idea generation
  • (B) Idea screening
  • (C) Testing
  • (D) Development
πŸ’¬ Discuss
βœ… Correct Answer: (A) Idea generation

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