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Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.

Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

Q. The only revenue producing element in the marketing mix is.

Q. Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.

Q. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ………………... is also called ambush marketing.

Q. The term marketing refers to:

Q. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Q. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ………..

Q. The strategy where the producer or marketer does not differentiate between different type of customers