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Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.

Q. fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. In Japan …………………….marketing is known as ‘Kuchikomi’.

Q. Using the names of company’s powerful brands for line extentions is…..

Q. The strategy of introducing new product in existing market is classified as

Q. Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.

Q. Brands owned and developed by producers are known as

Q. is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Q. The practice of selling two or more separate products together for a single price is

Q. ‐‐‐‐‐‐ is referred to as segmentation.