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Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

Q. The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Services are ………………

Q. The concept of marketing mix was developed by ‐‐‐‐‐‐.

Q. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:

Q. USP stands for which of the following?

Q. …is a low cost communication tool that can be easily tested, refined and rolled out.

Q. The factors that affect marketing policies, decisions and operations of a business constitute.

Q. An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Anything that has the ability to satisfy a consumer need is known as……