_________is the measure of commitment in customer preferences, based on degree of satisfaction. | Faculties

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Ranjeet

🎓 Tutor III ⭐ 34.60K Points

📊 Personality Development

Q. _________is the measure of commitment in customer preferences, based on degree of satisfaction.

(A) customer equity.
(B) brand identity.
(C) customer loyalty.
(D) brand essence.

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✅ Correct Answer: (C) customer loyalty.

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