Q. _________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.
✅ Correct Answer: (A)
marketing.
Personality Development MCQs and Notes
Q. ___________publicity is the publicity accompanying unplanned events.
✅ Correct Answer: (A)
spontaneous.
Q. __________is the standard wording about a company that usually appears near the bottom of all company issued press releases.
✅ Correct Answer: (A)
boilerplate.
Q. A media relating to different market sectors for a product or service is called as_______.
✅ Correct Answer: (A)
vertical media.
Q. A press release format designed for the online media world links, videos and pictures is called as_________.
✅ Correct Answer: (A)
social media release.
Q. The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.
✅ Correct Answer: (C)
public affairs.
Q. A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.
✅ Correct Answer: (A)
integrated campaign.
Q. The following which is the four class model of PR__________.
✅ Correct Answer: (A)
press agentry/publicity.
Q. __________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.
✅ Correct Answer: (B)
e-pr.
Q. Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.
✅ Correct Answer: (A)
crisis management.