Personality Development MCQs and Notes

S

Shiva Ram • 30.44K Points
Instructor I

Q 1. _________ experts will tell you that a well planned public relations campaign is often far more effective than advertising.

  • (A) marketing.
  • (B) planning.
  • (C) advertising.
  • (D) administrative.

P

Priyanka Tomar • 35.28K Points
Coach

Q 2. ___________publicity is the publicity accompanying unplanned events.

  • (A) spontaneous.
  • (B) . grapevine.
  • (C) corporate.
  • (D) global.

V

Vijay Sangwan • 28.62K Points
Instructor II

Q 3. __________is the standard wording about a company that usually appears near the bottom of all company issued press releases.

  • (A) boilerplate.
  • (B) jump cut.
  • (C) credit line.
  • (D) by line.

V

Vikash Gupta • 33.56K Points
Instructor I

Q 4. A media relating to different market sectors for a product or service is called as_______.

  • (A) vertical media.
  • (B) horizontal media.
  • (C) straight media.
  • (D) diverted media.

S

Shiva Ram • 30.44K Points
Instructor I

Q 5. A press release format designed for the online media world links, videos and pictures is called as_________.

  • (A) social media release.
  • (B) out door release.
  • (C) web release.
  • (D) club release.

P

Praveen Singh • 36.81K Points
Coach

Q 6. The process of communicating an organization's point of view on issues or causes to political audiences like MP's and lobbying groups' is_________.

  • (A) propaganda.
  • (B) public opinion.
  • (C) public affairs.
  • (D) publicity.

R

Rakesh Kumar • 28.44K Points
Instructor II

Q 7. A multi disciplinary approach which uses a number of marketing communications techniques in order to deliver a consistent set of messages is__________.

  • (A) integrated campaign.
  • (B) imc.
  • (C) ad programs.
  • (D) publicity.

G

Gopal Sharma • 38.32K Points
Coach

Q 8. The following which is the four class model of PR__________.

  • (A) press agentry/publicity.
  • (B) one way asymmetrical model.
  • (C) one way symmetrical model.
  • (D) public model

V

Vijay Sangwan • 28.62K Points
Instructor II

Q 9. __________also known as online PR involves communications using the internet or new technology to communicate with stakeholders.

  • (A) internet pr.
  • (B) e-pr.
  • (C) web pr.
  • (D) ip pr.

S

Shiva Ram • 30.44K Points
Instructor I

Q 10. Having a communications plan in place that can be effectively put in to action when something goes wrong for a company or organization is called__________.

  • (A) crisis management.
  • (B) resource management
  • (C) plan management.
  • (D) market management.

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