Advance Marketing Management 2

Q 1. ________________ is a marketing channel that has no intermediary levels.

(A) direct marketing channel
(B) indirect marketing channel
(C) forward channel
(D) hybrid channel
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Q 2. The benefits of marketing channels are………..

(A) Cost saving
(B) Time saving
(C) Financial support given
(D) All of above
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Q 3. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

(A) direct marketing channel
(B) indirect marketing channel
(C) horizontal channel
(D) synthetic channel
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Q 4. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

(A) direct marketing channel
(B) indirect marketing channel
(C) forward channel
(D) fashion channel
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Q 5. A consumer contest is an example of _____.

(A) Personal Selling
(B) Sales Promotion
(C) Advertisement
(D) Indirect Selling
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Q 6. AIDA stands for Awareness, ______, Desire and _____.

(A) Interest; Action
(B) Idea; Approach
(C) Intensity; Appeal
(D) Involvement; Appeal
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Q 7. The final stage in the personal sales process is the stage

(A) Follow-up
(B) Assumptive close
(C) Trial Close
(D) Presentation
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Q 8. Excuses for NOT making a purchase commitment or decision are called

(A) Constraints
(B) Interventions
(C) Troubles
(D) Objections
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Q 9. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

(A) Product Marketing Process
(B) Direct Marketing process
(C) Personal selling process
(D) Purchase decision process
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Q 10. Sales persons who want for the sales to come to them is known as

(A) Transactional
(B) Closers
(C) Relational
(D) Consultants
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