πŸ“Š Personality Development
Q. PR for a corporation integrated as part of the company's strategic objectives is called as_________.
  • (A) global communications.
  • (B) integrated communications.
  • (C) corporate communications.
  • (D) international communications.
πŸ’¬ Discuss
βœ… Correct Answer: (C) corporate communications.
πŸ“Š Personality Development
Q. _________is the measure of commitment in customer preferences, based on degree of satisfaction.
  • (A) customer equity.
  • (B) brand identity.
  • (C) customer loyalty.
  • (D) brand essence.
πŸ’¬ Discuss
βœ… Correct Answer: (C) customer loyalty.
πŸ“Š Personality Development
Q. __________is a defamation in a tangible medium like print, internet or broadcast.
  • (A) slander.
  • (B) libel.
  • (C) propaganda.
  • (D) publicity.
πŸ’¬ Discuss
βœ… Correct Answer: (B) libel.
πŸ“Š Personality Development
Q. According to William James High credibility, high word of mouth and news value are the features of_________.
  • (A) public relations.
  • (B) publicity.
  • (C) advertising.
  • (D) promotion.
πŸ’¬ Discuss
βœ… Correct Answer: (B) publicity.
πŸ“Š Personality Development
Q. Maslow viewed that motivated behaviour is
  • (A) need related
  • (B) a vector
  • (C) a valence
  • (D) an approach gradient
πŸ’¬ Discuss
βœ… Correct Answer: (A) need related
πŸ“Š Personality Development
Q. The relative strength of the drives of hunger, thirst and sex have been studied experimentally in the white rat by
  • (A) learning method
  • (B) obstruction method
  • (C) activity wheel
  • (D) the choice and preference method
πŸ’¬ Discuss
βœ… Correct Answer: (B) obstruction method
πŸ“Š Personality Development
Q. According to Walter Cannon,
  • (A) animals without a sympathetic nervous system can still experience emotion
  • (B) animals without an amygdala cannot experience emotion
  • (C) emotion can never be experienced until the body has time to react
  • (D) the parasympathetic nervous system is responsible for the feeling of emotions
πŸ’¬ Discuss
βœ… Correct Answer: (A) animals without a sympathetic nervous system can still experience emotion
πŸ“Š Personality Development
Q. As motivation is closely related to effort, the emotion is related to
  • (A) happiness
  • (B) instinct
  • (C) displacement behaviour
  • (D) conflict
πŸ’¬ Discuss
βœ… Correct Answer: (A) happiness
πŸ“Š Personality Development
Q. Motivation can be understood as an interaction between
  • (A) approach and avoidance gradient
  • (B) wactor and valence
  • (C) life space and approach gradient
  • (D) arousal and effort
πŸ’¬ Discuss
βœ… Correct Answer: (D) arousal and effort