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Q. Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.

Q. The two objectives of institutional advertising include:.

Q. Retailer is a person who sells the goods in a---------.

Q. Independent retailers who use a central buying organization and joint promotional efforts are called a

Q. Which form of organization is subject to double taxation?

Q. Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.

Q. The wheel of retailing explains the emergence of new retailing forms by ----.

Q. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands