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Q. Who created the PESTL framework?

Q. ………….. Is about the normal work of creation, pricing, distribution, and promotion of service to customers.

Q. What is the basic property of a service which makes it different from a product?

Q. Added features to an offering are called …………… service features?

Q. One of the advantages of requiring employees to wear uniforms is that it reduces the customers’ perception of_______.

Q. The extended Ps of service marketing mix is

Q. Service marketing emerged as a separate field of study in the ……………

Q. …………… is deference between customer expectations and perception.

Q. A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..

Q. Branding of services becomes difficult because they are