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Q. Intangibility, perishability, inseparability& variability are the characteristics of

Q. What are the five principle dimensions to judge service quality?

Q. The moments of interaction between the customer and the service firm are called:

Q. Who created the PESTL framework?

Q. …………… is the physical surroundings or the physical facility where the service is produced, delivered and consumed

Q. Service is delivered within the marketing environment. The macro environment can be analyzed using which of the following tools?

Q. . ……………is the difference between customer expectations and perceptions.

Q. Costs that are planned and are accrued during the operating period regardless of the level of production and sales are called

Q. The hierarchy-of-effects model contains awareness, knowledge,

Q. A buyer’s perception of value is considered a trade-off between