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Q. In the absence of a physical product, service providers needs to consider the use of …………… that enable customers to make a judgment on the service quality.

Q. ………….. is the process of evaluating each market segment’s attractiveness and selecting one more segment to enter

Q. The following is not ways in which intangibility can be overcome

Q. ……………… are the only service distributors which do not require direct human interaction

Q. Service cannot be stored. This describes the ……………. Characteristic of services

Q. The companies that targets market very narrowly is called

Q. Do studies suggest that price is more likely to be used as a cue to quality under the following conditions?

Q. ………… describes the employees skill in serving the client

Q. which of the following is not an advantage of requiring employees to wear uniforms?

Q. To introduce the new products to world of consumers is the main goal of ……………