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Q. Service firms can increase quality control by

Q. A ……………. Is a form of product that consist of activities, benefits or satisfaction offered for sale that are essentially intangible and do not result in ownership of anything?

Q. In effective target, marketers should focus on

Q. …………… is example of a service where the customer typically goes to the service organization

Q. __________ is an overall favourable impression or unfavourable impression based on the early stages of the service encounter.

Q. The primary objective of a firms communication mix during the pre-consumption choice stage is to

Q. SSTs stands for …………….

Q. Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..

Q. …………..is defined a the caring, individualized attention that the firm provides its customers.

Q. Holistic marketing for services demands