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Q. _____________ is the buying behaviour of final consumers.

Q. In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

Q. Tendency to which results of innovation are communicated to others is classified as

Q. The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:

Q. Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:

Q. A need that is aroused up to sufficient level is called

Q. Group which can exert influences on other because of specialized knowledge and skills is called

Q. Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.

Q. The individual responsible for the flow of information is called:

Q. When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called: