Q. The demand of business buyers is derived from
✅ Correct Answer: (A)
final consumer demand
Consumer Behaviour MCQs and Notes
Q. The whole sellers and retailers buying behavior is classified as
✅ Correct Answer: (A)
business buyer behavior
Q. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
✅ Correct Answer: (A)
Sales strategies
Q. Customers keeping such information that supports their attitudes towards brand is classified as
✅ Correct Answer: (C)
selective retention
Q. A need that is aroused up to sufficient level is called
✅ Correct Answer: (B)
motive or drive
Q. Group which can exert influences on other because of specialized knowledge and skills is called
✅ Correct Answer: (B)
leading adopters
Q. Needs of customers are triggered by
✅ Correct Answer: (C)
both a and b
Q. Person's own living or interacting and acting pattern is classified
✅ Correct Answer: (A)
lifestyle
Q. Tendency to which results of innovation are communicated to others is classified as
✅ Correct Answer: (C)
communicability
Q. Social class group which earns through exceptional ability is best classified as
✅ Correct Answer: (C)
lower uppers