Consumer Behaviour MCQs and Notes

V

Vinay • 28.75K Points
Instructor II

Q 1. The demand of business buyers is derived from

(A) final consumer demand
(B) raw materials suppliers
(C) production controller
(D) logistic managers

A

Admin • 36.95K Points
Coach

Q 2. The whole sellers and retailers buying behavior is classified as

(A) business buyer behavior
(B) derived demand
(C) business buying process
(D) cognitive dissonance

V

Vinay • 28.75K Points
Instructor II

Q 3. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.

(A) Sales strategies
(B) Marketing concepts
(C) Cultural values
(D) Brand images

S

Shiva Ram • 30.44K Points
Instructor I

Q 4. Customers keeping such information that supports their attitudes towards brand is classified as

(A) selective attention
(B) selective distortion
(C) selective retention
(D) all of above

R

Rakesh Kumar • 28.44K Points
Instructor II

Q 5. A need that is aroused up to sufficient level is called

(A) want
(B) motive or drive
(C) Both a and b
(D) none of above

S

Shiva Ram • 30.44K Points
Instructor I

Q 6. Group which can exert influences on other because of specialized knowledge and skills is called

(A) opinion leader
(B) leading adopters
(C) influential
(D) all of above

V

Vikash Gupta • 33.56K Points
Instructor I

Q 7. Needs of customers are triggered by

(A) internal stimuli
(B) external stimuli
(C) both a and b
(D) none of above

G

Gopal Sharma • 38.32K Points
Coach

Q 8. Person's own living or interacting and acting pattern is classified

(A) lifestyle
(B) personality and self concept
(C) social class
(D) None of above

R

Rakesh Kumar • 28.44K Points
Instructor II

Q 9. Tendency to which results of innovation are communicated to others is classified as

(A) relative advantage
(B) divisibility
(C) communicability
(D) compatibility

G

Gopal Sharma • 38.32K Points
Coach

Q 10. Social class group which earns through exceptional ability is best classified as

(A) upper middles
(B) working class
(C) lower uppers
(D) upper uppers

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