Q. A consumer can collect information from
✅ Correct Answer: (C)
All of these
Consumer Behaviour MCQs and Notes
Q. Which one is not a base for market segmentation?
✅ Correct Answer: (C)
Mass marketing
Q. The last stage of consumer decision making process is
✅ Correct Answer: (B)
Post purchase evaluation
Q. What does OEM stand for?
✅ Correct Answer: (C)
Original Equipment Manufacturer
Q. The individual responsible for the flow of information is called:
✅ Correct Answer: (A)
The gatekeeper
Q. Neutral sources who give opinion about the product are
✅ Correct Answer: (B)
Not paid by the manufacturer
Q. Which of the following in NOT a category of pre-purchase expectation?
✅ Correct Answer: (C)
Expected performance
Q. Disappointment following a purchase is called:
✅ Correct Answer: (B)
Post-purchase dissonance
Q. What does OSL stand for?
✅ Correct Answer: (B)
Optimum Stimulation Level
Q. Which of the following is NOT a market research tool?
✅ Correct Answer: (C)
Introspective reflection