Consumer Behaviour MCQs and Notes

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📊 Consumer Behaviour
Q. When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:
  • (A) consumer activism
  • (B) consumption play theory
  • (C) dramatism
  • (D) role theory
💬 Discuss
✅ Correct Answer: (D) role theory
📊 Consumer Behaviour
Q. In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
  • (A) demographics
  • (B) psychographics
  • (C) personal profiles
  • (D) physiognomies
💬 Discuss
✅ Correct Answer: (A) demographics
📊 Consumer Behaviour
Q. Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
  • (A) Its marketing mix
  • (B) Task features
  • (C) Current conditions
  • (D) Physical features
💬 Discuss
✅ Correct Answer: (B) Task features
📊 Consumer Behaviour
Q. The reason that higher prices may not affect consumer buying is _______________.
  • (A) Most consumers prefer brand names which have higher prices
  • (B) 70% of the total population looks for quality services and is willing to pay higher prices
  • (C) Consumers believe that higher prices indicate higher quality or prestige
  • (D) Most consumers feel that the price is actually affordable
💬 Discuss
✅ Correct Answer: (C) Consumers believe that higher prices indicate higher quality or prestige
📊 Consumer Behaviour
Q. __________ are factors that have been shown to affect consumer behavior.
  • (A) Brand name, quality, newness, and complexity
  • (B) Advertising, marketing, product, and price
  • (C) Outlets, strategies, concept, and brand name
  • (D) Quality, advertising, product positioning, and strategy
💬 Discuss
✅ Correct Answer: (A) Brand name, quality, newness, and complexity
📊 Consumer Behaviour
Q. It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.
  • (A) Consistent messages about their products
  • (B) Better pricing
  • (C) Product information to the customers
  • (D) A new marketing strategy
💬 Discuss
✅ Correct Answer: (A) Consistent messages about their products
📊 Consumer Behaviour
Q. ________ can influence the consumers’ thoughts about products.
  • (A) Marketing and popularity
  • (B) Advertising, sales promotions, salespeople, and publicity
  • (C) Sales promotion, popularity, and marketing
  • (D) Billboards
💬 Discuss
✅ Correct Answer: (B) Advertising, sales promotions, salespeople, and publicity
📊 Consumer Behaviour
Q. The price of products and services often influence whether _______________, and, if so, which competitive offering is selected.
  • (A) Consumers will purchase them at all
  • (B) Consumers see a need to buy
  • (C) Consumers will decide to buy immediately
  • (D) People would recommend the product
💬 Discuss
✅ Correct Answer: (A) Consumers will purchase them at all
📊 Consumer Behaviour
Q. Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?
  • (A) Its marketing mix
  • (B) Task features
  • (C) Current conditions
  • (D) Physical features
💬 Discuss
✅ Correct Answer: (D) Physical features
📊 Consumer Behaviour
Q. __________ refers to the information a consumer has stored in their memory about a product or service.
  • (A) Cognitive dissonance
  • (B) Product knowledge
  • (C) Product research
  • (D) Marketing research
💬 Discuss
✅ Correct Answer: (B) Product knowledge

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