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Q. What is the first stage of the consumer decision process?

Q. Which of the following is NOT a market research tool?

Q. Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?

Q. The reason that higher prices may not affect consumer buying is _______________.

Q. In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

Q. A need that is aroused up to sufficient level is called

Q. Group which can exert influences on other because of specialized knowledge and skills is called

Q. Person's own living or interacting and acting pattern is classified

Q. _____________ is the buying behaviour of final consumers.

Q. Customers keeping such information that supports their attitudes towards brand is classified as