Related Posts

---

Q. Of the following pieces of legislation intended to protect the consumer, which was the earliest:

Q. Tendency to which results of innovation are communicated to others is classified as

Q. Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:

Q. __________ refers to the information a consumer has stored in their memory about a product or service.

Q. The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:

Q. The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.

Q. Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.

Q. In 'stages of adoption process’ customer decides to become regular user in

Q. A need that is aroused up to sufficient level is called

Q. The demand of business buyers is derived from