πŸ“Š Consumer Behaviour
Q. Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
  • (A) opinion leadership
  • (B) evaluation of alternatives
  • (C) postpurchase behavior
  • (D) purchase decision
πŸ’¬ Discuss
βœ… Correct Answer: (B) evaluation of alternatives

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