πŸ“Š Consumer Behaviour
Q. __________ refers to the information a consumer has stored in their memory about a product or service.
  • (A) Cognitive dissonance
  • (B) Product knowledge
  • (C) Product research
  • (D) Marketing research
πŸ’¬ Discuss
βœ… Correct Answer: (B) Product knowledge

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πŸ’¬ Discussion


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Rakesh Kumar
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