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Q. The reason that higher prices may not affect consumer buying is _______________.

Q. Needs of customers are triggered by

Q. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

Q. Customers keeping such information that supports their attitudes towards brand is classified as

Q. The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:

Q. A consumer can collect information from

Q. __________ refers to the information a consumer has stored in their memory about a product or service.

Q. Which one is not a base for market segmentation?

Q. ________ can influence the consumers’ thoughts about products.

Q. Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid: