Q. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
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(A)
coordinating the packages of family brands to communicate the same "look"
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(B)
developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price
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(C)
instituting practices which show companies' awareness of their responsibilities to the environment and society
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(D)
building bonds between brands and customers that will last a lifetime
✅ Correct Answer: (D)
building bonds between brands and customers that will last a lifetime