Consumer Behaviour MCQs and Notes

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📊 Consumer Behaviour
Q. During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?
  • (A) General need recognition
  • (B) Performance review
  • (C) Proposal solicitation
  • (D) Product specification
💬 Discuss
✅ Correct Answer: (D) Product specification
📊 Consumer Behaviour
Q. Which of the following is not included in the decision-making unit of a buying organization?
  • (A) individuals who supply the product
  • (B) individuals who make the buying decision
  • (C) individuals who influence the buying decision
  • (D) individuals who control buying information
💬 Discuss
✅ Correct Answer: (A) individuals who supply the product
📊 Consumer Behaviour
Q. Interpretivists tend to challenge the beliefs of the positivists. The interpretivists' view is that:
  • (A) positivists stress science and technology too much
  • (B) we each construct our own meanings of the world we live in
  • (C) symbolic, subjective experience is important
  • (D) there are no right or wrong answers
💬 Discuss
✅ Correct Answer: (D) there are no right or wrong answers
📊 Consumer Behaviour
Q. The dominant set of assumptions which has influenced Western research on art and science since the late 16th Century has been termed positivism. All of the following are tenets of positivism EXCEPT:
  • (A) human reason is supreme
  • (B) there is a single objective truth that can be discovered by science
  • (C) we should stress the functions of objects and celebrate technology
  • (D) there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality
💬 Discuss
✅ Correct Answer: (D) there are multiple and simultaneous events which shape a particular view of an occurrence and help us interpret the nature of reality
📊 Consumer Behaviour
Q. Current consumer research is likely to include attention to the "dark side" of consumer behaviour. This growing emphasis refers to the fact that:
  • (A) it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line
  • (B) many consumer behaviour findings are being stolen by competitors, via computers
  • (C) not all consumer behaviour or marketing activity is necessarily beneficial to society
  • (D) understanding of consumption for its own sake should be the focus of research rather than because the knowledge can be applied by marketers
💬 Discuss
✅ Correct Answer: (C) not all consumer behaviour or marketing activity is necessarily beneficial to society
📊 Consumer Behaviour
Q. The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:
  • (A) idiosyncratic
  • (B) macro
  • (C) micro
  • (D) unitary
💬 Discuss
✅ Correct Answer: (B) macro
📊 Consumer Behaviour
Q. Of the following pieces of legislation intended to protect the consumer, which was the earliest:
  • (A) Textile Labelling Act
  • (B) Food and Drug Act
  • (C) Motor Vehicle Safety Act
  • (D) Hazardous Products Act
💬 Discuss
✅ Correct Answer: (C) Motor Vehicle Safety Act
📊 Consumer Behaviour
Q. Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
  • (A) the segment is large enough to be profitable
  • (B) consumers within a segment have similar product needs and differ from consumers in other segments
  • (C) the consumers in a segment have to be alike demographically
  • (D) the important differences among segments can be identified
💬 Discuss
✅ Correct Answer: (C) the consumers in a segment have to be alike demographically
📊 Consumer Behaviour
Q. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:
  • (A) coordinating the packages of family brands to communicate the same "look"
  • (B) developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price
  • (C) instituting practices which show companies' awareness of their responsibilities to the environment and society
  • (D) building bonds between brands and customers that will last a lifetime
💬 Discuss
✅ Correct Answer: (D) building bonds between brands and customers that will last a lifetime
📊 Consumer Behaviour
Q. The expanded view of the exchange which includes the issues that influence the consumer before, during, and after a purchase is called:
  • (A) The marketing mix
  • (B) The consumption process
  • (C) The strategic focus
  • (D) The extended exchange theory
💬 Discuss
✅ Correct Answer: (B) The consumption process

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