International Marketing MCQs and Notes
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Q 1. The ability to match the acceptable behaviour, norms, and values is called a product's:
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Q 2. The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services.
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Q 3. ISO 9000 concerns the registration and certification of a manufacturer's ___________.
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Q 4. The concept of quality encompasses many factors, and the perception of quality rests solely with the _____________.
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Q 5. For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess.
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Q 6. An unconscious reference to one’s own culterual values, experiences, and knowledge as a basis for decisions.
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Q 7. ______________ are a partnership of two or more companies that join forces to create a separate legal entity.
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Q 8. MEA stands for Manufacturer Export Agent
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Q 9. Which of the following alternative market entry modes offers the most control and risk?
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Q 10. Which of the following alternative market entry modes offers the least risk?
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