Q. _________ usually means that the company sells to a customer in another country, be it an intermediary or an end-customer.
✅ Correct Answer: (B)
Direct Exporting
International Marketing MCQs and Notes
Q. Conditions that may encourage an organization in a domestic environment to expand are:
✅ Correct Answer: (D)
All of the above
Q. __________ suggests spreading the company’s resources in order to gain even small footholds across as many markets as possible
✅ Correct Answer: (B)
Sprinkler Strategy
Q. All of the following are actual modes of market-entry EXCEPT:
✅ Correct Answer: (B)
Standardization
Q. An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as:
✅ Correct Answer: (C)
Waterfall Strategy
Q. Which of the following would you consider to be a socio-cultural influence on international marketing?
✅ Correct Answer: (D)
All of the above
Q. Ethnocentrism can simply be defined as:
✅ Correct Answer: (C)
Use everywhere the same strategy as at home.
Q. The process of international market selection is typically done by using _________ to enable a quick and relatively low-cost overview of as many markets as possible.
✅ Correct Answer: (B)
Secondary data
Q. Which country has more retailers than the rest of the world combined?
✅ Correct Answer: (B)
China
Q. Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.
✅ Correct Answer: (A)
Production, Finance