πŸ“Š International Marketing
Q. Distribution channels vary depending on which of the following?
  • (A) Target market size
  • (B) Competition
  • (C) Available distribution intermediaries
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š International Marketing
Q. European and Japanese managers have been “thinking international” from the outset (beginning).
  • (A) True
  • (B) False
  • (C) none
  • (D) all
πŸ’¬ Discuss
βœ… Correct Answer: (A) True
πŸ“Š International Marketing
Q. For any company looking to expand internationally, be it first-time exporter or a major multinational, a fundamental question has been, and continues to be:
  • (A) New Market, New Product
  • (B) New Market, Same Product
  • (C) The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
  • (D) PDI, PDV
πŸ’¬ Discuss
βœ… Correct Answer: (C) The extent to which the marketing mix should or can be standardized across the countries in which the firm operates
πŸ“Š International Marketing
Q. Different strategies are suitable for different companies depending on their particular situation. This is articulated by the “EPRG Framework”. What are the four options of the EPRG Framework?
  • (A) Ethno Policies, Private Polies, Racial Policies, Geography
  • (B) Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
  • (C) Energy, Privacy, Real-World, Giggity
  • (D) Ethnocentrism, Polycentrism, Racialism, Governmental
πŸ’¬ Discuss
βœ… Correct Answer: (B) Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism
πŸ“Š International Marketing
Q. Selling is_________
  • (A) different from marketing
  • (B) a sub-function of marketing
  • (C) same as marketing
  • (D) none of these
πŸ’¬ Discuss
βœ… Correct Answer: (D) none of these
πŸ“Š International Marketing
Q. Marketing is influenced by__________
  • (A) product demand
  • (B) public taste
  • (C) buyer behaviour
  • (D) all of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) all of the above
πŸ“Š International Marketing
Q. _______is an international price discrimination
  • (A) counter trade
  • (B) buyback
  • (C) dumping
  • (D) none of these
πŸ’¬ Discuss
βœ… Correct Answer: (C) dumping