Q. U.S. television sets cannot be sold in other countries because of
✅ Correct Answer: (C)
product systems
International Marketing MCQs and Notes
Q. Which of the following describes the reluctance of the United States to adopt the metric system?
✅ Correct Answer: (C)
imperial syndrome
Q. Almost all countries, except the United States, use this measurement system.
✅ Correct Answer: (C)
metric
Q. The most important factor which makes product modification mandatory is
✅ Correct Answer: (A)
country's regulations
Q. This is the reason why U.S. marketers assume that products designed for Americans Aresuperior and should be preferred by foreign consumers as well.
✅ Correct Answer: (A)
big-car syndrome
Q. Luxury designer brands penetrate international markets typically using:
✅ Correct Answer: (C)
Skimming
Q. Product sales decline for many reasons, including which of the following?
✅ Correct Answer: (D)
All of the above
Q. The product life-cycle stage, in which sales plunge to zero or drop to a low level at which they continue for many years, is the _____.
✅ Correct Answer: (D)
Decline stage
Q. All of the following are accurate descriptions of different ways companies extend the maturity stage of the PLC, except which one?
✅ Correct Answer: (D)
Pruning the product offerings
Q. At some point, a product's sales growth will slow down, and the product will enter then _____.
✅ Correct Answer: (C)
Maturity stage