Q. The innovating firm's sales and export volumes are kept stable in this stage of IPLC.
✅ Correct Answer: (B)
Maturity
International Marketing MCQs and Notes
Q. Innovations are most likely to be first introduced in
✅ Correct Answer: (D)
Highly developed countries
Q. According to the international product life cycle theory, a country that developed an innovation will eventually become
✅ Correct Answer: (C)
An absolute exporter
Q. The most important reason behind the utilization of market segmentation is
✅ Correct Answer: (A)
Market heterogeneity
Q. The stages of new product development do not include
✅ Correct Answer: (A)
Business analysis
Q. According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors?
✅ Correct Answer: (D)
Firm strategy, structure &rivalry
Q. When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way?
✅ Correct Answer: (A)
Under positioning
Q. Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers?
✅ Correct Answer: (B)
Market positioning
Q. Select best description why international marketers focus on segmentation?
✅ Correct Answer: (A)
To identify their similar need
Q. Customers with different needs or responses to marketing activity are categorized in which of the following way?
✅ Correct Answer: (B)
Market segmentation