Q. Dumping is an important global pricing issue that translates into:
✅ Correct Answer: (B)
a company exporting a product at a lower price than it normally charges in its own market
International Marketing MCQs and Notes
Q. Pricing as an active instrument considers-
✅ Correct Answer: (C)
Both of the above
Q. Which one of the following is not an ethical pricing issue?
✅ Correct Answer: (A)
Product dumping
Q. Which one of the following is not a product attribute?
✅ Correct Answer: (C)
Product price
Q. Customers buy from stores & firms that offer the highest-----
✅ Correct Answer: (A)
Level of customer satisfaction
Q. Setting low prices to encourage initial product trial & to generate sales growth reflects which one of the following pricing methods-
✅ Correct Answer: (A)
Penetration pricing
Q. Analyzing a product as innovation & using the product component model provides the marketer a lead for
✅ Correct Answer: (A)
Adaptation
Q. This kind of product is most likely to require adaptation for overseas markets.
✅ Correct Answer: (B)
films
Q. This product is least likely to conform to the phenomenon described in IPLC.
✅ Correct Answer: (D)
Leather goods
Q. Product standardization and comparative disadvantage are the characteristics of this stage of the international product life cycle theory.
✅ Correct Answer: (D)
Reversal