πŸ“Š International Marketing
Q. What one of the following is not the advantage of MNCs to the host country
  • (A) Increase in social activities
  • (B) increase in economic activities
  • (C) Utilisation of natural resource
  • (D) R&D efforts enhanced.
πŸ’¬ Discuss
βœ… Correct Answer: (A) Increase in social activities
πŸ“Š International Marketing
Q. A strong orientation toward the home country is an indication of
  • (A) ethnocentricity
  • (B) polycentricity
  • (C) egocentricity
  • (D) none of the above
πŸ’¬ Discuss
βœ… Correct Answer: (A) ethnocentricity
πŸ“Š International Marketing
Q. This definition of MNC depends on the contribution of foreign operations in terms of earnings, sales, and assets.
  • (A) structure
  • (B) performance
  • (C) behavior
  • (D) none of the above
πŸ’¬ Discuss
βœ… Correct Answer: (B) performance
πŸ“Š International Marketing
Q. This definition of MNC focuses on the number of countries in which the firm does Business and the citizenship of corporate owners and top management.
  • (A) structure
  • (B) performance
  • (C) behavior
  • (D) none of the above
πŸ’¬ Discuss
βœ… Correct Answer: (A) structure
πŸ“Š International Marketing
Q. For practical purposes, the difference between the concept of international marketing and the concept of multinational marketing is
  • (A) significant
  • (B) insignificant
  • (C) meaningful
  • (D) adequate
πŸ’¬ Discuss
βœ… Correct Answer: (B) insignificant
πŸ“Š International Marketing
Q. The world’s largest exporter of services is
  • (A) the United States
  • (B) Canada
  • (C) Belgium
  • (D) Japan
πŸ’¬ Discuss
βœ… Correct Answer: (A) the United States
πŸ“Š International Marketing
Q. This sector accounts for most of the U.S. employment.
  • (A) agriculture/farming
  • (B) manufacturing
  • (C) service
  • (D) high technology
πŸ’¬ Discuss
βœ… Correct Answer: (D) high technology