Q. Adopter group 'laggards' are
✅ Correct Answer: (D)
tradition bound
Consumer Behaviour MCQs and Notes
Q. In 'stages of adoption process’ customer decides to become regular user in
✅ Correct Answer: (D)
Adoption
Q. _____________ is the buying behaviour of final consumers.
✅ Correct Answer: (A)
Consumer buyer behavior
Q. Very high levels of purchase involvement tend to produce _____.
✅ Correct Answer: (A)
extended decision making
Q. The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.
✅ Correct Answer: (C)
purchase involvement
Q. What is the first stage of the consumer decision process?
✅ Correct Answer: (B)
problem recognition
Q. You regularly purchase cleaning supplies for your custodial staff. This purchase is a ________.
✅ Correct Answer: (A)
straight rebuy
Q. Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
✅ Correct Answer: (D)
information evaluation
Q. Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
✅ Correct Answer: (B)
evaluation of alternatives
Q. Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
✅ Correct Answer: (C)
Buy products to support their self-images