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Q. Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?

Q. An enterprise system that integrates the upstream value chain is:

Q. An organisation's supply chain can be viewed from a system's perspective that starts with the acquisition of resources which are then transformed into products or services. Simply, put the sequence is represented:

Q. The transportation of finished goods, raw materials, or supplies is:

Q. The process of obtaining goods or services is called:

Q. ERP system is a highly integrated, and enterprise wide information system that covers

Q. Important point to be kept in mind while evaluating ERP software is the total costs that includes I. Cost of license II. Cost of Training III. Implementation and maintenance cost. IV. Customisation and hardware requirements costs.

Q. The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus:

Q. What are the primary business benefits of an ERP system?

Q. Which of the following is a recommendation that will successfully implement an enterprise wide system?