πŸ“Š International Marketing
Q. Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the:
  • (A) Polar effect
  • (B) Alteration effect
  • (C) Country-of-origin effect
  • (D) Transferation effect
πŸ’¬ Discuss
βœ… Correct Answer: (C) Country-of-origin effect

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