Q. Writing text for advertisements is called:
✅ Correct Answer: (D)
Copy writing
Creativity and Design skills MCQs and Notes
Q. U. S. P.(Unique Selling Proposition) means:
✅ Correct Answer: (C)
A feature present only in one product/brand
Q. DAVP stands for:
✅ Correct Answer: (B)
Directorate of Advertising and Visual Publicity
Q. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
✅ Correct Answer: (D)
Buying
Q. ‘Art’ in advertisement implies,
✅ Correct Answer: (A)
The whole visual presentation
Q. Objective of all advertisements is,
✅ Correct Answer: (C)
Persuasion
Q. AAAA stands for,
✅ Correct Answer: (B)
American Association of Advertising Agencies
Q. Which of the following statements about the Internet as an advertising medium is true?
✅ Correct Answer: (A)
The Internet provides audio and video capabilities
Q. The most common form of outdoor advertising is
✅ Correct Answer: (D)
Billboard advertising
Q. Which of the following is not an example of persuasive advertising:
✅ Correct Answer: (A)
Persuading customers to receive a sales call