πŸ“Š Essentials of Ecommerce
Q. Which among the following is not an example for Search engine?
  • (A) Google
  • (B) Alta Vista
  • (C) Bing
  • (D) Internet Explorer
πŸ’¬ Discuss
βœ… Correct Answer: (D) Internet Explorer
πŸ“Š Essentials of Ecommerce
Q. A portal that helps to establish relations and to conduct transactions between various organizations is termed as:
  • (A) B2B Portal
  • (B) C2C Portal
  • (C) Both of these
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (A) B2B Portal
πŸ“Š Essentials of Ecommerce
Q. Search Engines databases are selected and built by computer robot programs called:
  • (A) Spiders
  • (B) Search Engines
  • (C) Robots
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (A) Spiders
πŸ“Š Essentials of Ecommerce
Q. Which of the following is a software that scours the internet collecting data about every website and every webpage within it?
  • (A) Spiders
  • (B) Search Engines
  • (C) Robots
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (B) Search Engines
πŸ“Š Essentials of Ecommerce
Q. Which of the following is the most common way for purchasing an online advertising?
  • (A) CPM
  • (B) CPC
  • (C) Any of these
  • (D) None of these
πŸ’¬ Discuss
βœ… Correct Answer: (C) Any of these
πŸ“Š Essentials of Ecommerce
Q. Mobile commerce can categorized into
  • (A) Mobile shopping
  • (B) Mobile banking
  • (C) Mobile payments
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š Essentials of Ecommerce
Q. Internet advertising suffers from weaknesses like
  • (A) low response rate
  • (B) intrusiveness
  • (C) Both of the above
  • (D) Neither of the above
πŸ’¬ Discuss
βœ… Correct Answer: (C) Both of the above
πŸ“Š Essentials of Ecommerce
Q. The form of internet marketing wherein the advertisers pay the search engine or the publisher of the ads whenever their ads are clicked is
  • (A) Cost per Click
  • (B) Cost per Mille
  • (C) Cost per Lead
  • (D) Cost per Action
πŸ’¬ Discuss
βœ… Correct Answer: (A) Cost per Click
πŸ“Š Essentials of Ecommerce
Q. Internet advertising is cost effective because it is/can be
  • (A) relatively inexpensive
  • (B) personalized for a particular audience
  • (C) tracked and measured
  • (D) All of the above
πŸ’¬ Discuss
βœ… Correct Answer: (D) All of the above
πŸ“Š Essentials of Ecommerce
Q. When designing a website for E – Commerce, the main purpose should be
  • (A) Promote sales
  • (B) Customer Service
  • (C) Customer Communication
  • (D) Line break
πŸ’¬ Discuss
βœ… Correct Answer: (D) Line break