HSBC signs up Virat Kohli as their brand influencer

HSBC India has recently announced Virat Kohli, the former captain of the Indian cricket team, as its brand ambassador. The financial services company issued a press release on April 19 to confirm the partnership.

According to the release, the association with Kohli will involve a multi-media campaign that will showcase the benefits of banking with HSBC. The campaign will highlight the value proposition of the bank and demonstrate how HSBC can help customers achieve their financial goals.