Q. Medical treatment with ayurvedic massage is an example of
✅ Correct Answer: (C)
Consumer services
Service Marketing MCQs and Notes
Q. Banking is the example of …………….
✅ Correct Answer: (B)
Business services
Q. Intangibility, perishability, inseparability& variability are the characteristics of
✅ Correct Answer: (B)
Service
Q. ……………… are the only service distributors which do not require direct human interaction
✅ Correct Answer: (A)
Electronic channels
Q. SSTs stands for …………….
✅ Correct Answer: (D)
Self Service Technologies
Q. Which of the following is not a type of service encounters?
✅ Correct Answer: (D)
Check in encounters
Q. ……………. Is defined as the caring, individualized attention that the firm provides its customers
✅ Correct Answer: (A)
Empathy
Q. …………… is deference between customer expectations and perception.
✅ Correct Answer: (C)
Customer gap
Q. Which of the following is not an element of physical evidence?
✅ Correct Answer: (B)
Employee training
Q. Select the name of the country having maximum percent of GDP attributed to service
✅ Correct Answer: (A)
United states