Q. Solutions used to minimize the marketing problems attributed to heterogeneity include
✅ Correct Answer: (A)
Standardizing the service
Service Marketing MCQs and Notes
Q. A buyer’s perception of value is considered a trade-off between
✅ Correct Answer: (B)
Total customer value and total customer cost
Q. Which of the following is not a service?
✅ Correct Answer: (D)
None of these
Q. Customer satisfaction can be defined by comparing
✅ Correct Answer: (C)
Desired service and perceived service
Q. Green marketing is a part of …………….
✅ Correct Answer: (C)
Relationship marketing
Q. Service are characterized by all of the following characteristics except for …………….
✅ Correct Answer: (B)
Homogeneity
Q. Service marketing become difficult because of …………….
✅ Correct Answer: (A)
Intangibility