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Q. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.

Q. _________execute and monitor the media schedule developed by media planner.

Q. The literal meaning of trademark is ___________.

Q. ________is a departments within a company that is responsible for producing some or all of that company's marketing communication.

Q. ________ is also called as logo.

Q. Testing with a potential group of focussed users is

Q. A management orientation that views the needs of consumers as primary to the success of the firm __________.

Q. Segmentation helps Multi-brand advertisers to avoid _________________.

Q. B2C is __________.

Q. __________are distinctive graphic designs used to communicate a product, company, or organization identity.