Agricultural and Rural Marketing
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Q 1. When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
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Q 2. An initiative that has resulted in increase in rural woman entrepreneurs:
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Q 3. Consider the following statements regarding retailers:
i. Retailers provide credit to the consumers
ii. Retailers understands needs and buying habits of consumers
iii. Retailers buy large carload lots and break the bulk into smaller units
iv. Retailers make the products available to the ultimate consumers
Which statement is incorrect?
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Q 4. Consider the following statements regarding wholesalers:
i. Wholesalers do not grant credit to its cusomers
ii. Wholesalers absorb some risk by taking title
iii. Wholesalers supply information to suppliers and customers
iv. Wholesalers can often provide quicker delivery to buyers
Which statement is incorrect?
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Q 5. An intermediary who helps the ultimate rural consumer in identification and selection of brands:
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Q 6. Rural retailers practise
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Q 7. A rural marketer needs to understand:
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Q 8. According to studies, the following trends are seen in rural markets
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Q 9. Large number of villages remain untapped as
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