Q 1. When a company decides to sell its products and services in a rural market, one of the most important decisions it will make is
Q 2. An initiative that has resulted in increase in rural woman entrepreneurs:
Q 3. Consider the following statements regarding retailers: i. Retailers provide credit to the consumers ii. Retailers understands needs and buying habits of consumers iii. Retailers buy large carload lots and break the bulk into smaller units iv. Retailers make the products available to the ultimate consumers Which statement is incorrect?
Q 4. Consider the following statements regarding wholesalers: i. Wholesalers do not grant credit to its cusomers ii. Wholesalers absorb some risk by taking title iii. Wholesalers supply information to suppliers and customers iv. Wholesalers can often provide quicker delivery to buyers Which statement is incorrect?
Q 5. An intermediary who helps the ultimate rural consumer in identification and selection of brands:
Q 6. Rural retailers practise
Q 7. A rural marketer needs to understand:
Q 8. According to studies, the following trends are seen in rural markets
Q 9. Large number of villages remain untapped as
Q 10. Low population density of villages leads to