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Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Q. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Q. Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?

Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

Q. The basic objective of push strategy is to encourage the ___________

Q. The specific carrier within a medium is called

Q. Need become _____ when they are directed to specific objects that might satisfy the need.

Q. The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.

Q. It is criticized that advertising causes people to give too much importance to _______