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Q. Promotion mix includes Sales Promotion, Personal Selling, Advertising and

Q. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

Q. Communication activities which provide incentives to consumer is known as_________

Q. Axe body spray ads are examples of _____

Q. _____ is a self-regulatory voluntary organization of the advertising industry

Q. ____________ is a measure of attachment that a consumer has to a brand.

Q. Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Q. Two main components of sales promotion are ______.

Q. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?