An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. | Faculties

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Praveen Singh

🎓 Tutor III ⭐ 36.81K Points

📊 Marketing Management

Q. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

(A) total market approach
(B) concentration approach
(C) multi-segment approach
(D) none of these

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✅ Correct Answer: (C) multi-segment approach

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