Q. Which of the following statements about sales force management is true?
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(A)
The sales force is the firm's most direct link to the customer
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(B)
The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today
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(C)
As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
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(D)
Personal selling is usually less expensive than advertising
✅ Correct Answer: (C)
As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented